HOW TO ALLOCATE YOUR PERFORMANCE MARKETING BUDGET EFFECTIVELY

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of shopping businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about greater accuracy and more reliable data